Choosing the right domain name is similar to selecting a company name – it needs a lot of thought and consideration. The proper name could make the difference between your business’ success and failure. Fortunately, there are some simple tips you could use to get the best available name.
1. Make it memorable
Having a domain name that is catchy and memorable is essential. When possible, make sure that your name conveys the character of your website. Your domain should be so easy to remember, that no one needs to write it down.
2. Keep it short
If your domain name is too long and complicated, your customers might mistype or misspell it. They can also forget a complicated name. This means that the domain name should be short and easy-to-type.
3. Easy to pronounce
Your domain should have a clear pronunciation. Try to avoid words, which are pronounced similarly to other words. Simplicity is the key to success.
4. Avoid hyphens and numbers
Adding things like numbers and special characters make the name complicated. People who hear your website address don’t know if you’re using a numeral (5) or it’s spelt out (five). If your company has a number in a name, consider registering both types of domains.
5. Use keywords or brand name
It’s simple. If your company is called BestDent and you are a London-based dentist, you can try domains like bestdent.com, dentist.london, etc.
6. Choose the right extension
People are most familiar with a .com extension, and most experts would tell you it should be your first choice. They are usually right, but it’s also almost impossible to get a good domain name with a .com suffix. You can try more local domains like .co.uk, .london or check some new extensions like .agency, etc.
7. Check availability on social media
Social media is the key to success these days. People are more likely to check what’s going on with your brand on Facebook or Twitter than by actually visiting your website. This is why you should check if your chosen name is still available on most of the platforms.